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APN Partner Acceleration Funding Program
The APN Partner Acceleration Funding Program offers funding benefits to accelerate various stages of the Partners' business development, from technical to sales & marketing enablement. The goal of the program is to enable APN Partners to build a sustainable business model and expand AWS practices as you reach new customers and continue to differentiate your business within APN.
The APN Partner Acceleration Funding Program is designed to help eligible APN Partners to successfully
capacity for delivery of AWS solutions,
pipelines with qualified AWS opportunities,
customer onboarding of enterprise workloads to AWS, and
wins to demonstrate AWS experience. The funding benefits include:
Training & Certification Funding
The purpose of the Training and Certifications Funding is to support and enable APN Partners by providing training resources that will
increase APN Partner's capacity and capabilities for delivery of AWS solutions and products
. APN Partners will gain proficiency in AWS Services through a variety of training avenues. We want to ensure that as you begin to build and manage your business on AWS, you are enabled to build, promote, sell, deliver, and support AWS-based solutions for your customers. APN Partners at all Tiers are eligible to receive AWS Promotional credits to incentivize net new AWS Technical Certifications and highly discounted training courses through APN Training Partners (ATPs).
How to register for discounted training courses? Please click
Market Development Funding
The Market Development Funding (MDF) is your resource to drive demand generation and go-to-market (GTM) strategies, when your firm has attained the necessary technical resources to
build sales pipelines with qualified AWS opportunities
. APN Partners at
Tier are eligible to request MDF Cash and/or MDF AWS Promotional credits, to support marketing efforts designed to promote your services and solutions on AWS. The goal of our MDF Program is to create brand awareness to drive demand generation for APN Partner development on AWS.
Partner Opportunity Acceleration Funding
The Partner Opportunity Acceleration (POA) Funding is designed to
accelerate sales cycles and customer adoption of your solution or products powered by AWS
, as well as help you
develop wins that can validate and demonstrate your AWS expertise to earn trust from your customers
. POA funding may include AWS Promotional credits to offset AWS usage or cash to co-fund Partner Professional Services. For more info, please contact your Partner Development Rep (PDR) or Partner Development Manager (PDM).